Two groups of artists from the University of the Philippines in Diliman bagged two prizes at the Avida Land 2012 3D Street Painting Competition held at the Avida Towers Centera grounds last December 8, 2012.
First Prize was awarded to the entry, “Pasko na Santa Claus” by UP Diliman’s Yoopee Ep-Ay artists’ group, while Third Prize was given to “Paskong Pinoy”, an entry from AC TEAM also from UP Diliman.
Second Prize went to Polytechnic University of the Philippines' Creative Artists Group for their entry, "Diwa ng Pasko."
Winners received the following prizes: First Prize - Glass trophy and P75, 000; Second Prize - Glass trophy and P50, 000; and Third Prize - Glass trophy and P30, 000.
It was the second time for Avida Land to hold the 3D Street Painting Competition as part of its CSR portfolio. This year's theme was "Pasko Natin: Ang Diwa Ng Pasko Sa Pilipinas". According to Tess Tatco, Avida Marketing Manager, their company is very supportive of projects that help promote and foster Filipino culture.
"Avida's business is creating sustainable communities that allow Filipino families to thrive. A big part of that is making sure that our cultural and social values are nurtured and passed on to the next generation. This 3D Painting Competition underscores the importance of our uniquely Filipino Christmas celebration and what it means for us: unity, family, togetherness, and hope amid adversity.
"We are very thankful that our Filipino artists, from professionals to students, have been very supportive of our competition for the past two years. When you look at their entries, you'll really see the creativity and talent of our Filipino artists. You will really feel the Filipino Christmas spirit.
"We encourage the public to go to the Avida Towers Centera site and see these artworks for themselves," said Tatco.
The First Prize-winning entry of the Yoopee Ep-Ay team presents a Pinoy version of Santa Claus. "Pasko na Santa Claus" shows Santa dressed as a Filipino farmer instead of the traditional Western image of a fat man in a red suit. Pinoy Santa wears a hat of woven nipa leaves. The sleigh becomes a cart drawn by two carabaos.
On the other hand, PUP's Creative Artists Group rendered in 3D a happy Christmas scene in "Diwa ng Pasko" where Filipinos are busily but cheerful sprucing up homes and establishments with parol (Christmas lanterns) and other decorations.
For the AC TEAM of UP Diliman, the Filipino Christmas spirit is best experienced in the "simbang gabi" or early morning massed attended by families during the Christmas season-from December 16th to the 25th. Their artwork, which illustrates the tradition of faith and family togetherness in the Philippines, won Third Prize.
Members of Yoopee Ep-Ay from UP Diliman included Nico Macabuhay; Jason Pasion; Chloe Dellosa; Gianneluisa Gonzales; Roman James Soleño; and Annie Concepcion.
PUP's Creative Artists Group was composed of Joel Chavez; Neil Defeo; John Mark Saycon; Melanio Bulauitan; and Louie Ermetanio.
AC TEAM from UP Diliman included members Janus Nunez; Rollie Florano; Hyacinth Laoke; Ferd Failano; Kean Barrameda; and Andrew Rimpola.
3D paintings on exhibit
The finalists' artworks were judged by esteemed jurors National Artist for Visual Arts Fil Dela Cruz; Filipino visual artist and art critic Igan D' Bayan; and Anne Baylon, Associate Marketing Manager of Avida Land Corp.
Images of the artworks in the finalists' roster are posted on Avida Land's Facebook page (Avida Land Corp.) and the actual 3D paintings are now exhibited at the Avida Towers Centera site. The artworks are open for public viewing during office hours, from 8AM to 5PM daily.
To get to Avida Towers Centera, just turn right from EDSA (northbound lane) into Reliance Street and go straight ahead till you reach the site's location at the corner of Mayflower Street.